As Rembrandt’s transitioned from a handcrafted furniture shop into an upscale wine bar and art gallery, it faced a clear challenge: potential customers—especially tourists—often didn’t understand what the business offered. I led a full rebrand to solve that disconnect and drive more targeted foot traffic.

I created a custom WordPress website, hotel rack cards, print ads, and refreshed menus to communicate the updated identity clearly and consistently. Wood textures nodded to the business’s roots, while a lighter color palette and greenery emphasized its fresh, modern atmosphere. These materials were strategically placed in high-visibility tourist spots and helped contribute to a 250% increase in revenue, positioning Rembrandt’s as a must-visit destination in Madison, Indiana.