About This Project
As Rembrandt’s evolved from a handcrafted furniture shop into an upscale wine bar and art gallery, it faced a clear challenge: potential customers—especially tourists—often didn’t understand what the business offered. I led a full rebrand to solve that disconnect and drive more targeted foot traffic.
I created a custom WordPress website, hotel rack cards, print ads, and refreshed menus to clearly and consistently communicate the updated identity. Wood textures nodded to the business’s roots, while a lighter color palette and greenery invoked its fresh, modern atmosphere. These materials were deliberately placed in high-visibility tourist spots, resulting in a 250% increase in revenue and positioning Rembrandt’s as a top destination in Madison, Indiana.
