Benefits Cove helps small businesses and independent contractors access affordable, customizable benefits—something rarely offered in the gig and small business world. But to make their unique value stand out, they needed a website that felt as appealing and trustworthy as the benefits themselves.
I designed a branded experience that emphasized their standout perk: an annual vacation for two. Using a relaxed, tropical-inspired color palette, subtle animations, and vibrant visuals, I created a site that made the process feel as rewarding as the package itself.
The site features a hero slider, animated destination previews, and a secure backend where business owners can explore plans, register, and manage payments. A separate portal supports employee and contractor enrollment. The finished design helped position Benefits Cove as a credible, benefits-forward partner with an experience that matched the promise.