This long-form landing page was designed for Fitergy, a health and wellness brand founded by trainer and nutritionist Brian McMahon, to solve a critical conversion challenge in the sales funnel. After downloading a free “Don’t Bother With Calories Guide,” many users were interested—but not yet ready to take action. This page bridges that gap by introducing the “7-Day Healthy Habits Challenge,” a free video series that feels approachable, encouraging, and sustainable for busy moms.

The design emphasizes emotional trust and visual calm—using soft greens, leafy backgrounds, and inviting imagery of real women, fresh food, and the trainer himself. Bright lime green accents highlight key calls to action, while a gold satisfaction badge reinforces credibility. The layout guides users step-by-step toward commitment without overwhelm, helping turn passive leads into engaged participants through empathy, clarity, and clear next steps.