This long-form landing page was designed as part of a sales funnel for Fitergy, a wellness brand founded by trainer and nutritionist Brian McMahon. Targeted at active moms, the page promotes the “7-Day Healthy Habits Challenge,” a free video series that encourages small, sustainable changes to support better health.

To appeal to the target audience, I used soft greens, leafy textures, and bright lime accents to create a calm, health-focused look with high-impact CTAs. Imagery of fresh food, healthy women, and the trainer himself reinforces credibility, while a gold satisfaction badge boosts trust. Built for conversion, the page emphasizes empathy over pressure—helping viewers envision real, lasting change.