Jennifer Loechler

Precision Laser Graphics is a small laser engraving business based in Hanover, Indiana.

They create personalized gifts by engraving their customer’s photos and texts on many kinds of mediums. They also provide trophies and awards to local schools, businesses, and organizations.

I created this vector logo for them using Adobe Illustrator. The linework below the large “L” invokes the dynamic action of the engraving laser, and the subtle royal blue accents assure the viewer that PLG is a trustworthy company.